With the support of Facebook, “Feed Our Future” was launched via a Facebook Live from Facebook’s Mumbai office, and was hosted by renowned television personality Mini Mathur and featured: critically acclaimed filmmaker R Balki, the Founder of Feeding India Ankit Kawatra, celebrity chef and award-winning author Vicky Ratnani, Mr. Siddharth Bhardwaj, Chief Marketing Officer & National Sales Head, UFO Moviez and megastars Sonam Kapoor, Sonakshi Sinha, and UN Environment Goodwill Ambassador Dia Mirza.
Interesting points on UFO Moviez’s association with the campaign:
· UFO Moviez will be showing the Feed Our Future film on 6500 screens, in 2500 towns, with a seating capacity of 90 million a week. The campaign will run for 8 weeks starting today.
· Being the festive season, they expect a cinema footfall increase of around 25%-30%.
· With 80% of the movie going audience in india being aged 15-35, these are the change makers who they wish to target with the campaign.
Please find attached the press release and low res images. Please see below:
· Caption for group shot: L to R – Ankit Kawatra, Gladys Kyotungire, R Balki, Mini Mathur, Vicky Ratnani, Corinne Wood, Siddharth Bhardwaj, Hameed Nuru, Saketh Jha Saurabh (Head, Entertainment Partnerships, Facebook India)
· link to access the video link to the Facebook Live: https://bit.ly/2IGy9Ry
· link to the Feed Our Future film: https://youtu.be/
Please see below some quotes from the panellist and other supporters for your use. We can arrange an interview with UFO Moviez as well.
Chef Vicky Ratnani – celebrity chef & award-winning author
“I have been privileged enough to dedicate my life to something I love – food. There is nothing more rewarding than seeing the happiness a good meal provides. I have found that reducing wastage of food goes a long way towards feeding the hungry. Education on waste prevention is an imperative. #FeedOurFuture has shown how important reaching those in desperate need of food and nutrition is, and I feel proud that I am part of this mission to end world hunger.”
Dia Mirza – Actor, Producer | UN Environment Goodwill Ambassador
“It is an honour to support the #FeedOurFuture campaign. As an organisation, the World Food Programme has been able to provide a platform to raise awareness for many who do not have access to food and nutrition. It is an unfortunate reality that so many children do not have access to proper food and nutrition. This must change! It is important that we are all able to work together to bring about this change. Even the simple act of sharing a meal is a catalyst that can spark change. Feed those in need and #FeedOurFuture.”
R Balki – filmmaker & former advertising agency chairman
“I wanted to join the fight against hunger so that children across India and the world will never have to go hungry. You would never let your children go hungry so why should we let that be the case for others? As a film maker, I know first-hand the power of cinema to inspire and engage people. The fact that the WFP’s #FeedOurFuture campaign will be screening across the country makes me sure that we really can make a difference. The premise is simple and striking – by denying access to nutritious and sufficient food to a generation of children, we can’t deny the future world of the many doctors, scientists, filmmakers and change makers we could be in the making, simply because they do not have access to food, something that should be their unconditional right.”
Gladys Kyotungire, Advocate, UN WFP
“When I saw the casting call for #FeedOurFuture, I was captivated by the theme. The idea of allowing children to fulfil their potential resonates with a campaign close to my heart, which is about saving the lives of children who are victims of ‘child sacrifice’ in my home country, Uganda. Just like child sacrifice, hunger and starvation are things no child should have to suffer. This is not just a film: it’s someone’s reality.”
Ankit Kawatra – Founder Feeding India, United Nations Young Leader for SDGs
“Despite living in the 21st century, millions of people in India and around the world are in desperate need of food and nutrition – something of which many of us take for granted The World Food Programme shares our vision of reaching those who are furthest behind, and the #FeedOurFuture campaign will bring this vision to millions across the world. We are now able to reach communities far and wide like never before, ensuring that if we work together, we can move one step closer to ending world hunger.”