New Delhi (UNI) Anil D Ambani led Reliance Entertainment, joins hands with PVR Pictures Ltd, the motion picture arm of PVR Ltd, to distribute films pan India.
This venture is the first endeavor of its kind in the Indian film industry.
At the onset the companies together will distribute Reliance Entertainment’s upcoming film slate starting with ‘Game Over’ on June 14. This will be followed by ‘Super 30’ on July 12.
Reliance Entertainment has so far produced, distributed and released more than 300 films in multiple Indian languages, including Hindi, Marathi, Tamil, Telugu, Malayalam, Kannada, Bengali and others.
On the collaboration, Shibasish Sarkar, Group CEO, Reliance Entertainment said, ‘We are extremely pleased to associate with PVR as this relationship will be a one of its kind film distribution service in the film industry. The collaboration will not only benefit our existing partnerships but will be extended to other independent filmmakers and production houses to exploit their films to their fullest theatrical potential.’
Commenting on the partnership, Kamal Gianchandani, CEO, PVR Pictures Ltd said,’Shibasish at Reliance Entertainment has created a spectacular and unique cinematic platform. They have experienced a string of success with feature films in multiple Indian languages, with this tie up, we hope to contribute to the success of their upcoming slate. We could not be more proud to join Reliance Entertainment in sharing this journey and bringing their films to the Indian audiences.’