New Delhi (UNI) The seventh edition of Bajaj Electricals ‘Pinkathon Delhi 2019′ presented by Colors’ was announced on Thursday here by supermodel and actor Milind Soman.
The announcement was made by Pinkathon founder Milind, formally in the presence of Miss Asia Deaf 2018 Nishtha Dudeja, renowned panellists and guests.
This year in Delhi, the run will happen on September 8 at Jawaharlal Nehru Stadium, New Delhi.
Pinkathon is India’s biggest women’s run to encourage and promote fitness and health among women and
create awareness for Breast Cancer and other issues relating to women’s health.
The conference announced the mascots – Jasmine Kurian Paul, a baby wearing mother for V Wash Plus threekm run category, Reva Kumar, a Cancer Conqueror for Amazon five km, Shashi Pahwa– a 70
year old woman for Volini 10 km race category and Mandvi Garg, a blind runner who will be running this year Spirit of Pinkathon from Vridavan to Delhi, 160 km over three days for Nourish Organics 21 km run.
As a precursor to the main day, Pinkathon team is organising unique events such as the Cancer Shero Trek for the cancer conquerors.
Expressing delight on the launch of the seventh edition of Pinkathon Delhi, Milind said,’We are very excited to bring Pinkathon Delhi for the 7th time. We are confident that the city and its people will support us and help make this run a humungous success. Pinkathon has carved a niche of being more than a marathon. While we conduct Pinkathon once a year in all the key cities, it is now being seen as the seed of change. It’s a movement that is carried forward by a growing community of empowered women across India through the year.’
‘These women share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women, first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself. Our Pinkathon Forever community is spread across 100 cities and 10 countries. There are over 15000 women connected on the Pinkathon Forever facebook page and millions who get inspired daily to change their lifestyle and embark on a healthy and fit journey,’ he said.
The fitness icon further added, ‘Pinkathon Forever Training has created a culture of regular exercise and
fitness which is taking root in India today. These initiatives are making our women more aware about the
benefits of fitness. We encourage women to get out and run, which doesn’t happen enough due to various
cultural reasons. We now organise Pinkathon in eight cities. More than 10,000 women run at each of these events at the V Wash plus three km, Amazon five km, Volini 10 km and Nourish Organics 21 km distances. They run in running gear but also in sarees, salwar kameez, hijabs or whatever attire they deem fit and keeps them comfortable.’
‘We just successfully concluded the first edition of Pinkathon Day across six countries, 63 cities in India with 130 locations where more than 11000 women ran a distance of five kms on the same day October 21, 2018 and at the same time of 0630 hrs. This was done to encourage fitness for all women and promote the message of ‘Har ghar mein Pinkathon’ which basically revolves around the idea of fit women, fit families, fit society and hence a fit nation,’ he said.
Anuj Poddar, Executive Director, Bajaj Electricals Ltd said, ‘We are glad to associate with
Pinkathon for the second consecutive year as the title sponsors. We, as a company, believe in supporting
events that have the ability to bring a positive change in society and resonate with our brand values of
‘Inspiring people’. While our long association with Pinkathon has given us an opportunity to communicate
our brand story well, it has also acted as a catalyst in empowering women and to drive them to embrace
who they are both internally and externally.’