HOOQ ramps up original productions Indonesia with both short form content and series to capture different segments of the Indonesian audience
HOOQ, Asia’s first and largest video-on-demand service, announced today its new slate of original productions for Indonesia with three new titles under the HOOQ Originals collection. These three new HOOQ Original Series will take on various formats, including one full length series, one short form series and a talk show, namely Cek Toko Sebelah the Series (Check out the Store Next Door), Keluarga Badak (Rhino Family), and a partnership with global youth media company VICE which will include a slate of digital content at launch and a commissioned talk show (working title TL;DR) exploring the latest trends and popular culture amongst Indonesia’s Gen Zs and millennials, through the authentic journalistic voice that VICE is known for. These new HOOQ Originals will all be available on HOOQ in the coming months, starting with Keluarga Badak from mid December.
The announcement of these new original series comes on the back of the success of Brata; HOOQ’s first original series which was released back in September that topped viewership charts week after week as each episode was released on the platform.
In addition to the commissioned talk show, the partnership with VICE will also see slate of VICE digital content available on HOOQ’s free layer at launch and continue to scale over the next few months where Indonesian viewers can enjoy VICE’s unique voice of journalism, together with the plethora of online channels from uCast that HOOQ had recently added to the free layer.
“There is a huge demand for unique, quality stories in Indonesia by all segments of audiences and we are highly focused on delivering quality entertainment to our Indonesian audiences and are confident that this new slate will speak to a wide variety of audiences. We are so excited to work with these amazing producers and our new partner VICE, that have amassed millions of followers in Indonesia and we hope that injecting the HOOQ Original flavour into these partnerships will help take these titles further and reach a wider Indonesia!” Jennifer Batty, Chief Content Officer of HOOQ, commented. “These three productions are just the start of more to come for our fans in Indonesia! We will continue to search for great stories and will announce more titles soon!” She added.
Cek Toko Sebelah the Series
The long-awaited series take a queue from where it left off in the wildly successful 2016 box office hit Cek Toko Sebelah; a modern comedy and family drama featuring a star-studded cast comprising of Ernest Prakasa, Dion Wiyoko, Gisella Anastasia and Adinia Wirasti together with a line up of the funniest stand-up comedians Indonesia has to offer, including Dodit Mulyadi, Awwe, Adjis Doaibu, Yusril Fahriza and many more! Follow the trials of Erwin (Prakasa) as he tries to modernize his father’s little corner shop and the unexpected effects on the community around him and his family,
After their enormous success last Ramadan on youtube, the whacky Badak family is back for a second season! This time on HOOQ! This season we follow the hilarious family banter and quirky observations of everyday Indonesian family life. Follow Mamak Dakhlia (Gita Bebhita) as she prepare to attend a wedding anniversary dinner, take a family trip and all the usual bungles that the Badak family runs into that will guarantee you a laugh! That’s not all, the series will also feature special guests, from local celebrities to youtubers!
TL;DR (Working title)
This youth-focused talk show promises the biggest stories, conversations and topics trending in Indonesia each week, in a series of segments that mix the informative with the absurd. With each episode, prepared to be educated, entertained and inspired with new discussions around where the country is heading and what it all means. This thought-provoking co-production with VICE will bring the irreverence, youthfulness and honesty synonymous with the VICE brand.
In addition to these exciting new HOOQ Originals, HOOQ subscribers will be able to access their favourite programmes on local television channels, local episodics and movies including HOOQ Originals such as Brata, Danur 2, Yowis Ben, Ayat Ayat Cinta 2 and Marlina the Murderer in Four Acts. And Hollywood fans can catch the latest TV series same day as U.S. telecast including Supergirl, The Flash, Marvel’s Runaways, together with hot favourites such as Arrow, Gotham, DC’s Legends of Tomorrow, Grey’s Anatomy and ER just to name a few, as well as popularly programmes on Pay TV and online channels!
HOW TO GET HOOQ
It’s easy to get HOOQ’d. Customers can simply download the HOOQ app from Apple Store or Google Play, sign up or login, to access HOOQ’s extensive library of Hollywood and Asian hits. Find out more and sign up today for a complimentary trial at www.hooq.tv and pay for the subscription through credit card.