Flame Distribution is pleased to announce that Alicia Lee has been appointed VP Content Sales, Asia. Alicia will report directly to Fiona Gilroy, Content Sales & Acquisitions Director at Flame Distribution, and will be based at the company’s Singapore office

Alicia has an extensive background in the industry having worked in acquisitions roles with the Asian Food Channel and Scripps Networks Interactive Asia in Singapore. Alicia joins Flame after having worked with the Singapore-based distribution company, Bomanbridge.

Fiona Gilroy, Content Sales & Acquisitions Director commented, “We are delighted to have such well-connected content sales professional join our Singapore office. Asia is an important market for Flame’s factual catalogue and we look forward to Alicia further developing our connections in that market.”

Alicia will be attending Mipcom with the Flame Distribution sales team representing Flame’s catalogue of factual content.