The new Snap Original “Mind Yourself” focused on mental health premieres early 2020 on Snapchat’s Discover Page
( London) Award-winning independent factual production company Barcroft Studios today announced it is set to produce ‘Mind Yourself‘, a new unscripted Snap Original series made exclusively for Snapchat’s mobile-first audience.
Each episode of the 10-episode series will paint an honest and intimate portrait of a young person experiencing or recovering from a mental health issue. From OCD and body dysmorphia through depression and PTSD, the series gives a human face – and hope – to young people facing similar issues. ‘Mind Yourself’ will be available globally in early 2020 only on Snapchat’s Discover page, to the right of the camera.
“I’m very proud that we’re making this series for Snapchat. Mental health is an incredibly important topic, especially for young people today, and it’s excellent to see a platform like Snapchat taking the lead on issues such as this,” said Alex Morris, Chief Creative Officer of Barcroft Studios.
Snap Originals are shows made exclusively for Snapchat by some of the world’s greatest storytellers. Like all Shows on Snapchat, episodes average five-minutes in length and are vertical, full-screen, fast-paced and hyper-visual. Over the past year, the time spent watching Shows on Snapchat every day more than tripled.
The new Snap Original follows the substantial success of Barcroft Studios content on Snapchat. The company has partnered with Snap to bring eight of its successful digital series to Snapchat’s highly engaged, mobile-first audience. Barcroft Studios’ eight shows reached a combined audience of over 50 million unique viewers in August 2019.